ironically, 22 march, 2008 was also ‘world water day’, something i think the WHO came up with to advocate and promote the conservation of this highly abused resource.
from http://www.idswater.co.in/water/india/News/2489/newsrelease_content.html:
"World Water Day 2008 (March 22) calls attention to the critical need to protect and sustain water resources and “highlights the significance of cooperation and importance of an integrated approach to water resource management of water at both international and local levels,” according to the World Water Day web site (www.worldwaterday.org). This global appreciation of water also recognizes the fact that all consumer products use water as an ingredient or in production, including foods and beverages. Bottled water companies have an outstanding commitment to environmental stewardship and responsible use of resources to produce a healthy packaged beverage. And, recognizing that water is necessary for life, the industry brings to people bottled water with consistent safety, quality, good taste, and convenience."
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